Vincent Bozzi, president and co-owner of Spokane-based publishing company Bozzi Media, says the company plans to debut a regional bimonthly women's magazine in January.
The new publication is to be called Spokane CDA Woman, Bozzi says, and will contain content specifically catered to women who live and work in the Inland Northwest. It will replace in Bozzi Media's offerings a publication called Spokane Family magazine, which Bozzi bought in February 2010. The last publication of Spokane Family is the current November/December 2011 issue, he says.
"One reason we're doing this is that there are a lot of advertisers here that wanted a magazine just for women," Bozzi says.
He adds that while the company's flagship publication, Spokane Coeur d'Alene Living, has a readership that's 60 percent female, some advertisers still would prefer a regional magazine that specifically targets women.
The plan is for the magazine to be created solely by a team of female writers, photographers, and designers, but the company didn't need to hire any new employees to staff it, Bozzi says.
Advertisements to be printed in the new magazine will be sold by Bozzi Media's current sales representatives, he says, and its editorial content will be produced in-house as well as by female-only contributors.
Spokane CDA Woman will target women readers in their 20s through 40s and will include articles on fashion, beauty, family life, shopping, career, relationships, health, food, and other relevant women's issues. Issues are to be published on a bimonthly cycle, and the first issue is to have a distribution of 18,000 copies.