The greeting “Go Cougs” that is shared by all in the Washington State University community from staff—including university President Kirk Schultz—to faculty, current students, and alums, likely sets WSU apart from the rest of academia.

When I think of “Go Cougs,” which sometimes gets shared with me as a greeting because, despite being a Gonzaga grad, I’ve had various ties to the Pullman campus, I try to envision a universally shared Princeton greeting of “Go Tigers” or a UCLA “Go Bruins,” or even the University of Oregon president greeting all with a “Go Ducks!”

And thus, it’s not surprising that an organization apparently unique in the academic world has emerged and grown across the state and beyond called CougsFirst! It’s a business network that encourages WSU alumni and friends to interact with each other in a business environment.

CougsFirst! seeks to educate WSU alumni and friends about businesses owned, managed, and affiliated with WSU alumni and encourage Cougs to do business with those in the network.

“It’s about Cougs doing business with Cougs,” explains Seattle radio personality and podcaster Paul Casey, who was among the early supporters of CougsFirst!, which was formed in 2010. “We have about 300 in the network now, but with 250,000 alums, who knows what the next level could be?”

A trade show, which was the idea of Coug-alum Debbie Nordstrom, attracted 45 to 50 exhibitors to the Bellevue Hyatt and the idea has led to semi-annual trade shows where Coug-alum companies display their products and seek business.

Casey got involved first as a financial supporter by subsidizing a booth at the trade show and became a board member about four years ago.

The organization hired its first executive director last March, turning to a highly successful Pullman business owner, Tony Poston, to guide the organization going forward.

Poston’s business began as College Hill Custom Threads, focused on enticing students at various colleges to be College Hill reps to market merchandise on their campuses. The business, now simply College Hill, earned Poston inclusion in 2015 in the Inc, 5000 list of fastest-growing private companies.

His company’s sales pitch is simply: “If you’re a current, full-time college student with an entrepreneurial spirit, we’d love to meet you. You’ll work with organizations on your campus to select designs and merchandise for events and other marketing initiatives.”

Poston notes that, for the first time, next year’s spring trade show will include a career expo, bringing “hiring” into the “products and services” focus of the event, given the challenge that finding the right employees has become.

A decade ago, the CougsFirst! organization was just struggling to survive when prominent Seattle business owner and family-business supporter Howard S. Wright III, then a member of the board of governors of the WSU Foundation, leaped in.

Wright is member of the iconic multigeneration Howard Wright family that, among other things, owns and operates the Space Needle. He is head of the Seattle Hospitality Group that he created 20 years ago and chairs today to support family businesses.

He recalls that he went to the late WSU President Elson Floyd and said, “We need to get behind this effort.”

So they did become key supporters of the effort then being championed by Bellevue financial adviser Glenn Osterhaut.

Intriguingly, Osterhaut had already led the WSU part of an effort to convince the 2008 Legislature to turn down a proposal by the University of Washington to have the state provide $300 million of the $600 million needed to refurbish Husky Stadium.

He enlisted the help of alum Mike Bernard, a Bellevue business tax adviser who was a member of the board and an officer of the Association of Washington Business, who told me, “Rallying Cougs to that effort to halt the stadium funding paid off.”

Perhaps, but before that Legislature was even a month old, the lawmakers, guided by then House Speaker Frank Chopp and Senate Majority Leader Lisa Brown, tossed cold water on the idea. Both evidenced concern as the recession that slammed home later that year was already giving signs of what was to come.

As Overhault was seeking to get the CougsFirst! group under way soon after that, he turned to Bernard to join the launch team, which also included Cougar football legend Jack Thompson, USI Insurance executives Rob Tobeck and Paul Dent, and mortgage banker Kyle Basler.

Schultz, who succeeded Floyd as WSU president after Floyd’s death from cancer in June of 2015, has been a strong supporter of CougsFirst!, providing an endorsement that Casey says is “vital to our organization.”

Casey adds, “It gives us instant credibility with any organization inside or outside of WSU.”

Explaining his support, Schultz says, “CougsFirst! is taking engagement of alumni and friends with Washington State University to the next level. And it is building out a network of Coug leaders, entrepreneurs, business owners, and community leaders with one thing in common—supporting Washington State University.”

Schultz is scheduled to provide the keynote address at the Bellevue Hyatt next May 12 at what’s billed as “The CougsFirst! Show” that will have program presentations and booths for businesses.

Thompson, nicknamed the Throwin’ Samoan for his Samoa roots and set an NCAA record for most passing yards in his 1978 senior season brought an annual Quarterbacks Classic golf tournament to the organization three years ago.

Thompson, now business development manager with Cross Country Mortgage, says more than two dozen former Cougar quarterbacks were on hand for the first event, which Drew Bledsoe and Mark Rypien helped organize.

Football fans will recall that Rypien and Bledsoe, like Thompson, had NFL careers following their time at WSU, with Rypien guiding the Washington team to the Super Bowl title in 1992 and being named the game’s MVP.

Poston has begun monthly networking gatherings at various locations, and Thompson makes sure a couple of the quarterbacks are on hand to help generate attendance.

Perhaps amusingly, Casey thinks the future of the organization may include helping other colleges and universities create similar organizations.

“We often get contacted by someone at another school asking how we put CougsFirst! together,” he says. “Our first inclination was to say, ‘Go to hell!’ Then some of us thought maybe helping others could be a source of income.”

Mike Flynn is the retired publisher of the Puget Sound Business Journal and writes a regular column called Flynn’s Harp.