The spring of 1974 marked a turning point for Spokane, as the small American city pulled off what many considered to be an impossible feat for a community of its size: hosting a World’s Fair. Expo ’74 was exactly what Spokane needed to revitalize its ailing center, spurring investment in downtown and a riverfront park that would generate returns for generations to come.
At the time, Spokane was the smallest city ever to host a World’ Fair, and the chosen theme of “Celebrating Tomorrow’s Fresh, New Environment” made the most of the region’s natural beauty. Five key pillars—the Expo Legacy, Environmental Stewardship, Tribal Culture, Recreation & Sport, Arts & Culture—highlighted the values and passions of the local community and were reflected in a variety of souvenirs to commemorate Spokane’s achievement.
Expo ’74 mementos can still be found in the homes of locals who explored the pavilion as well as among collectors and local purveyors of antique and vintage stores. From View Master reels and hot dog plates to official Expo ’74 medallions and pennants, Spokane’s big moment lives on.
Given the enormity of Expo ’74’s impact on the trajectory of the community, it’s only natural to celebrate how far the city has come in the 50 years since playing host to the World’s Fair. Downtown remains a vibrant hub of activity, and Riverfront Park is a welcoming space for all to gather. Much has been accomplished in these five intervening decades, and businesses of all stripes are celebrating with the wider community, including Washington Trust Bank.
This June, Washington Trust is organizing a variety of in-branch events and community activites to double down on its signature sponsorship of the 50th Anniversary Celebration. While Expo ’74 itself won’t be making a comeback, key elements capturing the spirit of the original event will be resurrected as a reminder of the successful venture.
Among the most recognizable aspects of Expo ’74 were colorful pennants that captured the essence of its environmental theme. The vivid pennants incorporated elements from nature along with key attractions, such as the Gondola ride with breathtaking views of Spokane Falls. Using the original artwork as inspiration, Washington Trust has commissioned the design of commemorative anniversary pennants. Borrowing from the initial palette, the anniversary souvenir draws the eye to Spokane’s natural, vibrant center.
“Expo ’74 was the result of bold vision and community collaboration, and its lasting impact on Spokane shows what we can accomplish, together, when we set our minds to it,” said Becky Sechler, Washington Trust director of retail banking and client delivery. “At Washington Trust, we want to keep that spirit alive and well, and we’re introducing commemorative pennants to help keep our collective potential top of mind.”
Just like the original pennants, the anniversary versions will be distributed in giveaways until the limited supply runs out. On June 3, Washington Trust locations in Eastern and Central Washington and in North Idaho will have 50 to 100 anniversary pennants available for the community.
To kick off the pennant giveaway and salute the Bank’s history with Expo ’74, Washington Trust branch locations will be hosting “Expo Day” on Monday, June 3. Bank patrons of participating locations may find themselves immersed in 1970s-era culture, including attire, music, food, beverages, and memorabilia popular at the time of Expo ’74. Each location will have their unique interpretation of Expo Day.
Beyond June 3, the Bank will have a presence at Kendall Yards Night Market—where rail yards made way for revitalization with Expo ’74—on Wednesday, June 26. Representatives will be on hand to distribute any remaining souvenir pennants amid the stalls of local farms and artisan food producers and among artists and musicians.
“Expo ’74 was a true catalyst for downtown and riverfront renewal and for sustainable growth in Spokane,” continued Sechler. “We were excited to be part of its inception, and we’re excited to be here today as we continue to serve our customers and community in our dynamic city.”